A website for your business is a must-have these days, many times it is the first impression potential customers get of your business.
A good place to start your process of getting a new website is to define the purpose of your website.
What’s the purpose of your website?
A way to create awareness about your business?
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Reach more customers?
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Make it easier for customers to find you?
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Your website should at least let people know…
Who you are.
Let potential customers know who you are, and what sets you apart from others.
What you offer.
Your website is a great way to communicate to potential customers what your business offers and what they should choose your business.
How to contact you.
Giving potential customers a way to get in touch with you is very important, especially being able. to call directly or simply use your contact form.
Where to find you.
Making it easy for people to find you is important, the harder they have to work to find you the less likely they are to do business with you.
Who is your target audience?
Consider the target audience for your website. A target audience for a small business website is your customers and potential customers. Who buys your products or services? Who would you like to attract?
Who are your customers?
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Who are your potential customers?
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Who buys your products or services?
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Who would you like to attract?
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Your website can be your best employee, one that never stops working for your business. It is more important than ever before that your website represents your business well because many times it is the first impression people get of your business.
Does your website represent your business well?
Your website speaks for your business online, take a look at this business before and after remodeling. This before picture is actually what this business looked like with the exception of the old sign being removed. Which business would you rather visit? The same holds true for your website, if people see a website that is not very good versus a quality website that represents the business well which one do you think they will gravitate towards?
This is a business that put a good bit of time and money into making their business look presentable and welcoming, but when you look at their website in comparison it looks more like the building on the left than the nice looking building on the right. It is worth mentioning that a new website is a fraction of the cost of remodeling and has a great impact on the impression people get of your business.
What do you want your visitors to do?
Guiding visitors through your website and getting them to take action is important.
Contact you?
Visit your business?
Learn you offer additional services or products?
